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Stills and walkthroughs do different jobs. Budget, timeline and audience decide which one earns its place.
When stills are the right choice
- Planning submissions and design reviews.
- Brochures, hoardings and websites.
- Tight budgets and short timelines.
When a walkthrough is worth it
Walkthroughs show how spaces connect and how it feels to move through them. They work well for sales launches, investor presentations and complex public buildings.
A mix often works best
A few hero stills plus a short animation of the key journey gives most projects the best value.
Conclusion
Start from what the audience needs to understand, then choose the format. The best visual is the one that answers their question fastest.
